Largest Foodservice Equipment and Supplies Dealer Servicing the NY-to-DC Market
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2x Recipient of “Dealer of the Year” Award by Foodservice Equipment & Supplies Magazine
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Generations of Family Leadership
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The Country’s 5th Largest Foodservice Equipment and Supplies Distributor, by Sales Volume
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Dedicated Kitchen Design Teams Providing Service Nationwide
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Providing Service to All 50 States and the Caribbean
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Private Fleet of 52 Trucks Providing Daily Deliveries Throughout PA, NJ, NY, DE, MD & CT
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Dedicated Distribution Sales Representatives All Across the Mid-Atlantic Region, Each with a Unique Expertise and Available to Provide Hands-On Service
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Over a Century of Service Since Our Founding in 1918
12,000
Over 12,000 Items in Stock, Available for Immediate Delivery
A Company Overview
Singer offers the power of over a century of experience combined with highly personalized service delivered nationwide. We differentiate ourselves from other foodservice equipment and supply dealers with exemplary customer service delivered by 500+ employees to more than 5,000 customers annually. This commitment to our relationships has propelled Singer into the top five largest equipment and supply dealers in the United States. Singer remains a privately owned and operated distributor in our third generation of family leadership.
Singer delivers unparalleled foodservice solutions to businesses of all sizes. Our Contract Design and Build teams have completed projects in all 50 states and 5 foreign countries. 18 market-specific teams offer personalized, end-to-end solutions. Services include comprehensive commercial kitchen design, interior design, construction, equipment, planning, consulting and installation. These are customized to best serve industry sector-specific needs and remain true to the customer’s concept.
Singer is the single-source equipment and supplies solution for restaurants and hotels, education, healthcare, corporate dining, government, supermarkets, and more. Singer Supply-Fulfillment Account Managers are responsive, knowledgeable and friendly. They remain current with the latest products and industry trends and use that knowledge to bring you innovative solutions. The entire Singer Equipment Company family prides itself on long-term partnerships with both customers and vendors.
Singer company headquarters are in Elverson, Pennsylvania, where a 180,000 square foot office and distribution center serves customers throughout the Mid-Atlantic region. Eight more Singer offices are located throughout the Northeast and Florida, expanding the reach of Singer’s distribution, logistics, and installations services. A combined multimillion-dollar inventory portfolio is housed across four distribution centers, amounting to over 400,000 square feet of warehousing and staging capabilities. Singer stocks over 12,000 unique items available for immediate delivery. Each day, over 50 private company trucks depart our distribution centers to provide delivery to major customers in PA, NJ, NY, DE and MD.
Humble Beginnings: From Neighborhood Paper Route to 15-foot Wide Storefront in Reading, Pennsylvania
Frederick Singer was born in Reading, Pennsylvania, in 1900. His
father passed away suddenly when he was only 13 years old. The second youngest
of five sons, he dropped out of school in the 8th grade to help support his
family. His first job was delivering groceries in his wagon in the neighborhood.
Next, he had a newspaper route in the city of Reading and later became a
supervisor of several paper routes. Part of the job was to open new subscribers
to the newspaper and he noticed the popularity of a promotion offering china to
people who signed up for new subscriptions. In 1918, at the age of 18, he
decided to open a small business selling china, glassware and gift items for
the home. Thus Singer Crockery Company was born. Five years later he decided to
expand into restaurant ware, and supplies soon followed. His younger brother
Sam and older brother Ben then joined him.
From a small store in Reading, Fred traveled throughout eastern
Pennsylvania, calling on restaurants, bars and hotels. Fred was a joyful and
friendly person who built deep and loyal relationships with his customers as he
steadily grew his business, expanding his product offering into equipment,
foodservice disposables and janitorial products.
A Family Business is Born
Frederick had two sons, Henry and Bernie. Both regularly helped
their father by working at Singer on the weekends and during the summers.
Henry, like so many members of the “Greatest Generation,” graduated from high
school and immediately was drafted into the Army. After 15 weeks of Infantry
basic training, he was soon at the front in France fighting in the European
theater during World War II. After serving in the Army of Occupation, Henry
returned to the US and went to Colgate University on the GI bill, the first
person in his family to graduate high school and college. Anxious to catch up
and short on GI funds, he accelerated his studies to graduate in three years,
Phi Beta Kappa. In 1950, on the day Henry graduated, he rejoined his father in
the business. Bernie joined a few years later after completing his military
service.
Visionary Leadership
Henry soon became President of the company. Under his leadership
the company added a kitchen design and installation department, expanded the
sales force and extended the company’s geographic coverage. Henry participated
broadly in the foodservice industry, helping to found IFED, the first
foodservice equipment buying group, and Supply America, a consortium to sell
national chains. He also served as President of the Foodservice Equipment
Dealers Association (FEDA). In 1987, Singer was named Dealer of the Year by
Foodservice Equipment & Supplies (FE&S), and in 2003 Henry was the very
first inductee into FE&S’s Hall of Fame.
Going National
In 1993, Henry’s son Fred joined the company, taking Singer into
its third generation of family leadership. Fred was a graduate of Yale
University. He worked at the Boston Consulting Group prior to joining his
father at Singer. Under Fred’s leadership the company continued its growth,
adding more regional contract offices and building a dynamic division servicing
the needs of chain restaurants. In 2011 Singer acquired the assets of M Tucker
Co, the largest dealer in New York, giving the company a leading market share
in the vibrant greater New York market.
Singer Today
Singer now provides kitchen design and installation services all
across North America, completing projects throughout the country as well as
Mexico, Canada and the Caribbean. Singer also provides daily deliveries of
foodservice supplies from the greater New York area through Washington DC. In
2017 sales reached $325 million, making Singer the sixth largest foodservice
equipment and supplies dealer in the United States.
Customer Focused: Ready to Serve Your for the Next 100 Years
Throughout a century of serving customers, Singer has
remained focused on its core values—being the most responsive, knowledgeable
and friendly supplier to the foodservice industry. Singer continues to be
recognized for our commitment to our customers and our industry. Singer has won
numerous tabletop design awards, was chosen by end users to receive the
Customer Choice Dealer Award for superior customer service, and was selected as
a two-time winner of the prestigious Foodservice Equipment & Supplies
Dealer of the Year award. We look forward to more growth ahead as we continue
to develop partnerships with local, national and international accounts,
providing solutions for our customers’ challenges.
A Message from Frederick Singer, President, CEO & Third-Generation Family Owner
A Century of Service, Partnerships & Excellence
"What makes Singer unique? Simple. It's the people. When you do business with Singer, you can be confident you will work with Responsive, Knowledgeable, and Friendly people. We are proud of our reputation for integrity, value and quality. Our customers choose Singer knowing they can expect more, not only in the experience and products we offer, but in the high standards we hold ourselves to as a company.
The Singer story is about a relentless commitment to service, foodservice expertise and enduring partnerships. Earning the trust of our customers and building long-term partnerships are the guiding principles of our company, and we work hard at it every day. As President and CEO, I couldn’t be prouder of our 500+ teammates across 8 locations. Spend some time with us and you’ll see why."
Frederick Singer
President & Chief
Executive Officer
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